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Bert Lindsay: Owner of Lindsay Honda|The More You Do The Smarter You Get

Jun 9, 2021

Bert Lindsay started his Honda Motorcycle dealership in 1973 at the height of the oil embargo in the USA, which made a considerable impact on the business’s success in its early years. The company started out with 20 employees and has since grown to employ over 250 and counting. Bert and his two sons Dustin and Steve now run the business and attribute their continued success to their innovative management approach and commitment to the education and development of their team.

 

Today on The Wow Factor podcast, Bert discusses why he got fired early in his career for making too much money and how that inspired him to become an entrepreneur. He shares why, unusually for the car business, Lindsay Honda is closed on Sundays and why they value a teachability mindset in the business. Bert also outlines his philosophy on how the company should serve their employees, their team, and their customers.

 

"Pleasing the customer is really one of the Golden Rules of today's businesses.” - Bert Lindsay

 

“We focus on having an environment that the employees enjoy working in.” - Bert Lindsay

 

“We've never been about the money. We're about the serving — and if you serve well, then you're going to receive.” - Bert Lindsay

 

 

This Week on The Wow Factor:

  • When Bert saw a need for a different type of motorcycle dealership
  • How Bert expanded his business according to local needs
  • What Bert does to connect with people who work in his dealerships
  • How he gave his sons the opportunity to join him in the business and why it’s essential to play to individual strengths
  • How Bert separates out his roles as ‘boss’ and ‘dad’ and why it is important to have that division in a family business
  • How Lindsay Honda are managing to keep their employees safe during the COVID-19 pandemic
  • How Bert manages to meet customer expectation in the company and why his team go the extra mile to make their customers happy
  • Bert’s work with the young people in his community and how he’s hoping to be a force for transformation

 

Bert Lindsay’s Words of Wisdom:

Action is a sign of your intelligence — the more you do, the smarter you get. Success doesn't mean that you're smarter than your counterparts; successful people simply outwork out, think and outperform other people — they get results.

 

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