Nov 9, 2022
Jeff Jackel is Co-Founder, and Chief Strategy Officer of Client Giant, a tech-enabled client care and concierge service helping business owners and operators in the USA and Canada drive unparalleled repeat and referral business. As Client Giant's co-founder and Chief Day Maker, Jay O’Brien is dedicated to delivering unparalleled client experiences, acts of employee appreciation, and making people's days on behalf of business owners across a broad spectrum of industries.
Jeff and Jay of Client Giant are with me on the show to share how they got connected and why they were inspired to move into the gift-giving space. They discuss the importance of investing in repeat and referral business rather than using a scattergun marketing approach of handing out tacky branded swag. We also dive into how the Client Giant gifting process works, how they decide what gifts and experiences to offer, and where their new opportunities lie.
“Step one is recognizing that it's your ethos, and your personal way of doing things to treat people well and to care more about relationships than transactions.” - Jeff Jackel
“I believe most people are still missing the mark in truly knowing what a thoughtful gift isn’t— it's not pointing directly back to themselves as the gifter.” - Jay O’Brien
“We create moments for your clients that are more impactful than you could do on your own.” - Jeff Jackel
This Week on The Wow Factor:
- How the pair moved into automated thoughtfulness and scaled it
- Why it takes a lot of time and effort to understand what kind of thank you gift to give
- How Jeff and Jay have successfully navigated their partnership
- The importance of feedback from early adopters
- Some of their early learning curve moments
- Who Client Giant helps and how they help customers give thoughtfully
- What kind of experiences and gifts Client Giant offers, and why they have different tiers
- Why they’re so specific about every aspect of the experience - including the gift bag
- Some of the gift options that have bombed and what they have learned from that experience
- Touchpoints that Client Giant can cover for their clients that proactively solve pain points
- Industries that Client Giant work in
- New opportunities for Client Giant, including employee happiness
Jeff Jackel’s Word of Wisdom:
Business leaders need to understand that growing a relationship with a smaller number of people will ultimately be more fruitful than hitting the absolute masses and doing what everybody else is doing.
Jay O’Brien’s Word of Wisdom:
My advice to any business owner is to constantly reevaluate each new strategy and decision by taking off your business owner hat and putting on your consumer hat.
Connect with Client Giant:
- Client Giant Website
- Jay O'Brien on LinkedIn
- Jeff Jackel on LinkedIn
- Special promo on Top of Mind service clientgiant.com/wow
Connect with The WOW Factor: